Another great article from the guys at YM360. A site full of great resources and articles. In our ministry we are constantly trying to figure out how to “get the word out” to students and parents. Here are 5 good ideas to use.
5 Tips For Communicating With Your Students’ Parents
by: andy@ym360 on Feb, 06 2014
Communicating with your students’ parents is a vital part of any youth ministry. We know this.
And so, here are five suggestions for being awesome at communication.
I say use MailChimp because I think it is hands down the best email client out there. I also love their corporate culture. (But you could certainly use Constant Contact or ay of the other email campaign providers.) It will take a little playing around with to get used to but it’s actually very easy to figure out. And the benefits are tremendous. Not only do they offer some really cool template building tools that will save you time (once you get your template “set”) and add an air of professionalism to your communication, but MailChimp will allow you to track exactly who is opening your emails and who isn’t. Which is huge.
You need good habits in your communication. Send an email twice a month (or weekly if you’re feeling super awesome) no matter what. This creates a habit of expectation in your students’ parents. They will begin to look for (even subconsciously) your timely updates in their Inboxes. You’ll be surprised how consistency leads to higher open rates.